Marketing Pathway
The Marketing Pathway is designed to prepare students for a career in planning, managing, and performing marketing activities to reach organizational objectives, as well as careers involved in the planning, management, and movement of people, materials, and products by road, air, rail, and water.
The learned techniques and strategies are used to convey ideas and information about ideas, goods, and services through marketing communications, toward the end of increasing sales and profitability through market analytics.
Subject matter is arranged around sequenced, progressive courses that provide students with the opportunity to develop a holistic understanding of Marketing systems & Logistics/Distribution and how they are utilized in sales, advertising, public relations, and other marketing, entrepreneurial and business sectors.